VR Activation at Formula E – Bright Partnerships (DHL)

Project Description

Following a successful activation at ESL Hamburg in 2018, we were re-engaged by Bright Partnerships (DHL’s partnerships agency) to support them with a VR showcase.


As part of the Formula E race taking place in Brooklyn, New York, DHL built a large branded space in the spectator area with several attractions for visitors to interact with. One of these attractions was DHL’s Box Stacker Pro VR experience – a fun, fast-paced box-stacking experience based on DHL’s shipping centres.


Our role was to manage the installation of the VR hardware including liaising with suppliers and contractors for the build and electrical installation. We spent one week in Brooklyn running the VR zone, being on-hand to supply technical oversight, VR expertise, and ensuring all guests had the best experience possible.


Images kindly provided by: REWIND & DHL


Project Details

October 2, 2019


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