Greenlight VR

Project Description

In 2015, Virtual Umbrella teamed up with Greenlight VR to create an extensive virtual reality market report.


Using data from over 1000 subjects, the team assisted in the creation of a first-of-its-kind report on consumers’ responses to virtual reality, documenting price preferences, brand identification, emotional reactions and more.


In doing so, Virtual Umbrella helped pave the way towards a more accurate vision of the VR marketplace.

Project Details

Case Studies