Instagram AR Filter – Sad Girl Summer by Maisie Peters

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Summary
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Impressions: 165,000
Opens: 91300
Captures: 10800
Budget: £3000

Purpose

Create an Instagram filter to promote Maisie Peter’s new single – Sad Girl Summer

Goals

100k Impressions

Client

Atlantic Records / Maisie Peters

Via Agency

Untold Studios

Teams Involved

Bertie & Sammy

Project Risks

Tight timeline, untested technical requirements

Materials & Reference

Creative brief, mp4 of Sad Girl Summer song, .jpegs of borders and speech bubbles

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Timeline
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Start Date

01 July 2020

Total Duration

2 weeks

Completion: Desired Delivery Date

12 July 2020

Completion: Required Delivery Date

14 July 2020

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Tasks involved & Deliverables
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Consult and provide feedback on feasibility of creative brief
Resize, convert, compress all assets to be compatible with Spark AR including .mp4
Build code for filter
Place assets in filter
Set custom timings for every speech bubble in the filter
Testing of functionality x3
Amends x2
Submit to Spark AR, amend for guideline considerations and resubmission.

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Closure
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Actual Project Completion Date

14 Jul 2020