VRUK Festival 2016

Project Description

In February 2016, Virtual Umbrella partnered with Ravensbourne to run the two-day virtual reality festival, VRUK. The event brought over 600 people through Ravensbourne’s Doors, including above thirty exhibitors and fifty speakers from across Europe and the UK, making it London’s biggest ever gathering dedicated to VR.


Taken from VRUK Roundup:


“We loved welcoming everyone to Ravensbourne and exploring the worlds of Virtual Reality! […] There was lots of social media activity throughout the event – we trended 4th on Twitter across the UK. Check out our storify that curates some of the comments from participants.”


The Independent’s Chloe Hamilton was blown away by her immersive experiences


Gadgette’s Gamer In Chief, Emma Boyle, got hands-on in the immersion zone


Kitty Knowles from the Memo visited the international space station, fell down the rabbit hole and beyond


Philip Ellis, posed the question “does VR have the power to make us care more?” in the Huffington Post


VR Focus liveblogged Nick Pittom’s (Fire Panda) session on storytelling and VR 


The Drum investigated the challenges in developing VR games


Wareable posed the question “what can VR learn from theme parks?”


Ogilvy One Business asked “is virtual reality a fad?”


The ICO’s Tech Ambassador, Jenni Graham wasn’t viewing, she was experiencing


Blippar were wowed by the creativity of Ravensbourne students throughout the VR Jam


“We had an amazing couple of days and would like to thank everyone who helped to make it happen – from our main funders, Creative Skillset, our sponsors; IBC, Blippar and Ogilvy Labs, our in-kind supporters; Virtually Mine, RPD, Peachy Productions, Propercorn, Mutiny Media, EXZB, Angell Sound and Purple Pill VR, our awesome speakers and exhibitors, Virtual Umbrella as programme curators and last, but not least, our fabulous participants who really made the event special. We hope that you had a great time and hopefully see you next year!”

Project Details

November 15, 2016


Case Studies

Virtual Reality
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