Introducing: The UK Virtual Reality Consumer Report 2016


We’re really excited to share a project we’ve been working on for the past few months…

We’ve partnered with Greenlight VR & SuperAwesome, our colleagues in San Francisco, to write the 2016 United Kingdom VR Consumer Report. This first-of-its-kind report is your way to gain insight from global surveys with the most comprehensive analysis regarding tomorrow’s virtual reality consumers.

Official Report Name: 2016 United Kingdom VR Consumer Report

Description: A 75-page report analyzing consumer trends for virtual reality products and content in the United Kingdom and United States. Perfect for anyone contemplating the future of virtual reality around the world and tasked with executing strategy.
Report URL:

Report Price: $795 (until Feb 12th), $1,295 (afterward)

With responses from over 1,000 UK respondents and 2,000 US respondents, the report gives you consumer trends into brand awareness and preference, purchase intent, interest in different types of virtual reality experiences, and even concerns that may impact adoption.Plus, there a special section written by us about the history of virtual reality right here in the UK!

To learn more or order your copy of the 2016 United Kingdom VR Consumer Report head over to: 

For general inquiries and media requests, fire me an email or contact the Greenlight team using:

Thanks again for all your support so far, after being quiet for so long, it’s really great to able to finally tell you about this.